Secrets Every Home Seller Needs To Know

By Gene Pica

In This Book You'll Learn

Selling Strategies

This book includes home-selling strategies employed by top agents, proven to help you get the most money possible in the shortest amount of time.

Pricing Tips

You’ll learn techniques for accurate and effective home pricing and discover pricing mistakes to avoid, including over- and under-valuing your home.

Marketing Approaches

If homes aren’t seen, they don't get sold. This book shows you how to get the right buyers to see your listing and ultimately walk through your front door. 

Negotiation Mistakes

Negotiations can make or break real estate deals. You’ll learn how to effectively negotiate your home sale and avoid costly mistakes.


About Gene

Gene Pica is committed to providing an unprecedented depth of real estate expertise that ensures his clients successfully accomplish their personal real estate goals. Distinguishing himself as a member of the RE/MAX prestigious Chairman’s Club, inductee into the Hall of Fame and recipient of the Lifetime Achievement Award; RE/MAX of New England named Gene Pica the #3 Team in the State of Connecticut for 2018. Gene is very proud to announce that he will be appearing in the Forbes magazine February 2020 issue: Real Estate Market Leader: “The 500 List”.

As a specialist in the Acquisition and Marketing of Residential, Distinctive Luxury Residences, Condominiums and Investment Properties; Gene ensures that each client receives exceptional representation. His intimate knowledge of the quaint and charming character that each distinctive coastal community has to offer is invaluable. Gene clearly distinguishes himself with proven results as he brings his client’s real estate dreams to life!

In representing his clients with a high level of personalized service, Gene is masterful at executing on their behalf with very strategic and skillful measures that achieve impressive results. His clients trust in his integrity and insight, and value his timely guidance and expertise in addressing all aspects of the transaction with professional competence. Sellers receive creative and well-organized marketing applications that clearly accentuate each property’s specific features. Skillfully leveraging their property’s visibility, Gene designs a comprehensive listing preparation consultation that utilizes professionally produced photography together with a presentation in print and on multiple internet sites. When working with buyers, he carefully listens and takes the time and attention to evaluate and prioritize his clients’ goals so that they may find a residence that meets their lifestyle requirements. At every interaction Gene works personally with each client to ensure that they receive exceptional counsel.

In indulging his clients with first class service, it is truly Gene’s joy to ultimately fulfill their request throughout the transaction. He excels at finding creative and equitable solutions to make each transaction come together with a positive result and is exceedingly skillful in negotiating the extensive, contractual components of the transaction. With Gene, it’s just as much about building the relationships with his valued clients as it is delivering on the right property. His clients truly appreciate his efforts on their behalf and value the friendship that continues well after the keys exchange h 

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